If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the...
The Divine Swimbait is available in FOUR versions: Divine Swimbait 2.7 Series: (2.7"-10/pk) The smallest of the Divine Swimbait series, the 2.7 series have the same design with tighter and faster swimming...
Big profile. Bold presence. Unmatched movement. Now in three sizes to fit any situation. The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping...
Introducing the Zoom Winged Fluke! This lure features a unique fluke design and a rolling action that mimics popular JDM baits. Perfect for use with forward facing sonar, it's expertly crafted to...
Once the closely-guarded secret of the pros, the Megabass Vision 110 has quickly become a staple among professional and amateur anglers alike. Carefully crafted and precision engineered, it sets the...
The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic...
Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators won t be able...
The Ozzie, named after Ben Milliken’s son, is a must-have soft plastic designed for versatility. The Ozzie’s smooth side-to-side oscillation, and responsive action come alive with quick twitches or light...
More than just your average soft plastic jerkbait, the 6th sense Flush Soft Jerkbait is packed with a number of details and realistic features that separate it from the competition....
