Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is...
Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is...
The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is...
The Ozzie, named after Ben Milliken’s son, is a must-have soft plastic designed for versatility. The Ozzie’s smooth side-to-side oscillation, and responsive action come alive with quick twitches or light...
Introducing the Zoom Winged Fluke! This lure features a unique fluke design and a rolling action that mimics popular JDM baits. Perfect for use with forward facing sonar, it's expertly crafted to...
The V&M Pork Shad 2.0 soft plastic jerk bait mimics a variety of baitfish including shad, shiners, and bream. The forked tail provides a natural action that can really entice...
The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and...
The famous “Damiki Rig” bait from the B.A.S.S. and FLW. Designed to dart and glide through the water, imitating a fleeing baitfish, the Damiki Armor Shad features a ribbed jerkbait body for a...
Designed and built in Japan, the Deps Sakamata Shad Heavy Weight Soft Jerkbait delivers the same unique performance as the original Sakamata Shad but loaded with salt to make it...
