If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the...
The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very...
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice...
The V&M Chopstick is another quality addition to V&M’s robust line-up of premium soft plastic baits. Built with a perfectly balanced and streamlined profile that delivers an enticing slow, shaking decent as...
The 4" Senko is a staple in the fishing world and it's now available in bulk packs of 50 or 100 in our most popular colors. The original soft-plastic stick...
Adding a new dimension to stick worms, the 6th Sense Clout Worm offers a unique action and profile that is a must-have for your tackle arsenal. Molded with 3-dimensional ridges,...
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice...
DESCRIPTION The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide...
DESCRIPTION As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft...