More than just your average soft plastic jerkbait, the 6th sense Flush Soft Jerkbait is packed with a number of details and realistic features that separate it from the competition....
Now in a smaller 4" size, the Strike King Caffeine Shad Jr. features a unique bubble tail that gives this topwater shad bait an action never seen before in a...
If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret...
Introducing the Zoom Winged Fluke! This lure features a unique fluke design and a rolling action that mimics popular JDM baits. Perfect for use with forward facing sonar, it's expertly crafted to...
Not just any ol’ soft plastic shad, the Z Man Scented Jerk ShadZ are brimming with features that separate them from the rest of the pack. Infused with Z Man’s exclusive Pro-Cure...
The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Yamamoto D-Shad provides added advantage of molded-in-weight. Consider those...
Soft jerk baits are known fish catchers and the Tiny Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is attractive...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
Designed and built in Japan, the Deps Sakamata Shad Heavy Weight Soft Jerkbait delivers the same unique performance as the original Sakamata Shad but loaded with salt to make it...
