Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators won’t be able to...
**NEW 2024 ICAST Release** The latest generation of Custom Pro now built with the first Lew’s 30mm aluminum frame, the Lew's Custom Pro Gen 3 Casting Reel is packed with...
TLO is a clear appeal color that was used in the original Dog-X and Pop-X since around 2002. It is a beautiful color that appeared as a sister color of...
One of the go-to baits utilized by Kyoya Fujita during his first-place finish at the 2024 Bassmaster Elite Series at Toledo Bend, the Jackall Driftfry 4.0 pairs perfectly with the hover-strolling technique...
The soft bait with the darting and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing to the predatory instincts of...
Designed and built in Japan, the Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait that produces an erratic baitfish action big bass simply can’t resist. It’s...
Originally designed in Australia for targeting pelagic fish in saltwater environments, the Cast The OG Floater creates a massive bite-triggering bubble trail in a scaled-down size to show your freshwater gamefish...
The Divine Swimbait is available in FOUR versions: Divine Swimbait 2.7 Series: (2.7"-10/pk) The smallest of the Divine Swimbait series, the 2.7 series have the same design with tighter and faster swimming...
