Built for catching big fish and cashing even bigger checks, the 6th Sense Cloud 9 Silent Magnum SB Crankbait generates trophy caliber bites that are sure to put you in...
Finisher 5 Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best qualities of glide baits...
Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n...
Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail! It's unique shape and flange create a tons...
The Dirty Jigs No-Jack Punchin' Jig features the super-strong, gorilla-taming No-Jack hook that is made to fish in the heavy-cover jungle in your lake. The bullet-shaped head easily slips in and...
As it sputters across the surface, the legendary Heddon Torpedo creates a massive disturbance that has helped to build its reputation for drawing explosive surface strikes. Deadly at any rate of...
Built to excel in a variety of vertical applications, the V&M Vertical Shad offers a highly realistic profile that takes baitfish imitation to a whole new level. The V&M Vertical...
The six-inch Dead Ringer is a masterful take on the original ring worm in a larger size. It still features segmented rings that trap and hold water for a presence...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 7 Crankbait is based on the balsa wood plug that helped him win the 1993 Bassmaster Classic. Featuring a...
