Years of research and input from some of the best grass jig fisherman in the country went into the design and develpment of the Big Pig Grass Jig. It has a super...
Designed to do things no other lipless crankbait can, the Spro Essential Series Aruku Shad Lipless Crankbait is uniquely made to lock on to the bottom in a nose-down position...
Utilizing the shape of the Shad Shape Worm, but pairing with our new “Mega Floater Formula”, we are really excited about the new 5” Shad Shape Worm! This new version...
Trailers, 4 inches. This bait is a new design & is incredible behind a chatterbait or any bait that needs a trailer. the Wack'M Fish Tail has a tight wiggle...
The all-new Googan Baits Slim Shake can do it all! Rig it on a shakey head, Carolina rig, Texas rig or even wacky style. Growing up in the Midwest, AP...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
First introduced in 1939, the Heddon Zara Spook offers an iconic walk-the-dog action that has been proven to not only catch fish, but catch more and bigger fish as well. Essentially the...
The Gene Larew Biffle Bug incorporates the best features of several top baits into one compact design. The Biffle Bug's body is slim yet wide, and covered with concentric ridges....
From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala Ott’s Garage Slim 06 Crankbait is born out of the...
