If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the...
The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal size allows it to tempt both limit-sized bass. Rigged weightless,...
The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This monster...
The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that’ll...
Lipless crankbaits are well known and justly famous for their ability to cover a lot of water quickly and to produce fish. Rattletrap is one the best known lipless crankbaits....
"Finally, a swim jig designed to swim through anything, with a hook big enough to catch the largest bass"! - Chris McCall Performance tested and tournament proven by lure designer...
The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the...
The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for...
Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their...
