Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no exception. The secret is...
 The Divine Swimbait is available in FOUR versions: Divine Swimbait 2.7 Series: (2.7"-10/pk) The smallest of the Divine Swimbait series, the 2.7 series have the same design with tighter and faster swimming...
Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be...
With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragged slowly across the...
The creature bait that started it all, the Zoom Brush Hog. It’ll hold a big hook but you can vary the weight to keep it slowly fluttering through the strike...
Professional angler and Bassmasters Classic Champion, Cliff Pace, has made living with a football jig in his hand. So it should come as no surprise that the V & M Cliff...
The Strike King Series 6 XD Crankbait was designed and tested for over a year with 5-time BASS Angler-of-the-Year Kevin VanDam before he unveiled a prototype and used it to produce some...
The Zoom Magnum Trick Worm is a straight tail worm with a larger profile, designed for attracting big bites from big bass. Zoom combined the popular Zoom Trick Worm and...
Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent...
