Designed with the insight of Bassmasters Classic Champion, Cliff Pace, the V & M Cliff Pace The Adrenaline Pacemaker Flippin Jig has a few custom touches that make it stand head-and-shoulders above...
Born from the Prodigy swimbait, the Echo incorporates a patent pending design that allows the angler to rig the soft plastic on a Hover Rig so the bait will actually...
DESCRIPTION The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide...
Made using Strike King’s innovative Open Pour Technology (OPT), the Strike King KVD Perfect Plastic Bullworm OPT offers the proven big-bass attraction of the original Bullworm in a softer, slightly smaller offering....
The Strike King Rodent is a heavy cover fishing dream. Designed to make a major disturbance under the water, the Rodent searches out the big ones. The Rodents bubble tipped...
Reaction Innovations' soft plastics have taken the bass fishing world by storm! The reason for their wild success is obvious when you look at their baits. The plastic is soft...
Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is...
Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring...
One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special Owner...