The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod...
The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason...
A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving...
Designed for dragging along the bottom, the Santone Lures M Series Football Jig delivers tournament-grade performance that is aimed at big, check-cashing bass. Molded with a football shaped head, the...
The 6th Sense Crush 300DD Deep Diving Crankbait has taken deep water cranking to the next level. Designed to dive quickly and efficiently to depths of 14-19 feet with less drag, the...
Zoom took the Ultra-Vibe speed craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of water and...
This 8-sided beast takes the concept of the soft jerk bait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho's smooth...
The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as a double rattle system for added fish attraction. A unique chip resistant, powder-coated, stand-up head allows the...
3X Z-TOO SOFT JERKBAIT If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually...
