DESCRIPTION As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft...
Perfect when the fish are shallow and feeding up on smaller forage, the 6th Sense Crush Squarebill 50X Crankbait is designed to crash through thick shallow cover, rip through grass, or be...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
Engineered to ensure a true running depth and stabilized action over the majority of the retrieve, the 6th Sense Cloud 9 Series C20 Crankbaits  is the ultimate deep-diving plug for grinding lake...
The Googan Baits Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water...
Made from Strike King’s legendary Perfect Plastic, the Strike King KVD Perfect Plastic Blade Minnow offers a thinned-out, lively baitfish profile that bass won’t be able to resist. Designed with an articulated...
The Strike King Rage Baby Craw has all of the great features that made the original Rage Craw so popular - now in a 3" version. Carolina rig it, Texas...
Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed...
An exceptional pro-design by Bassmaster Classic Champion, Mike Iaconelli, the Berkley Powerbait Gilly Swimbait relies on Japanese influence in both design and technique to coax bass into biting, even in...
