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Michael Murphy made his mark as Fisheries Biologist, Lure Designer, and Professional Angler. He teamed up with ima Japan to create the next-generation jerkbait, the Flit.
ima combined Michael Murphy’s biology expertise with its advanced technology and the Flit 100 was born. Named for its erratic fleeing action and 100mm length, it was designed to “match the hatch.” It features a broad back, flat sides, and a narrows to match to mimic the flat-sided baitfish closely.
The Flit 100 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The ima Flit 100 was developed to trigger strikes and enhance your fishing experience.