The 6th Sense Quake Lipless Crankbait has an action unlike most typical lipless crankbaits on the market. Utilizing a duel flat back design, it has two flat spots that grab more water and...
Zoom's big Ol' Monster of a worm just got bigger. Measuring in at 12-inches in length, the new Zoom Magnum Ol' Monster is beefier around the middle, too. The new magnum offers...
The Zoom Magnum UV Speedworm features added bulk in the body and the unique Ultra Vibe paddle tail. It works great around vegetation with its larger profile and characteristic tail...
Strike King’s most versatile worm ever, the Strike King Rage Cut-R Worm can be flipped, pitched, Texas-rigged, Carolina-rigged, swam weightless or on a weighted hook. Featuring Strike King's Rage Tail customized hi-grade...
The V&M Chopstick is another quality addition to V&M’s robust line-up of premium soft plastic baits. Built with a perfectly balanced and streamlined profile that delivers an enticing slow, shaking decent as...
Responding to the popular demand and the requests of the Zoom pro staff, the Zoom Magnum Ultra Vibe Speed Craw delivers the same superstar performance and utility as the original...
Dependable, adaptable, and fearless, the Rapala Crush City Mayor Swimbait is the leader of Crush City and is a swimbait that you can leave tied on all season long to...
The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic...
Legendary professional bass angler, Kevin VanDam, spent a considerable amount of time designing and fine tuning the Strike King KVD 1.5 Squarebill Silent Crankbait. He wanted to ensure that it had...
