Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 5 Crankbait is based on the balsa wood plug he used to dominate the 1993 Bassmaster Classic. Featuring a flat-sided mid-size profile...
The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is...
Introducing the new Midsize Brush Hog...to split the difference when the Baby is too small and the Standard is just a bit too large. It has the same proportions and...
A tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man's patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade...
Designed to target and entice the more finicky fish on those tough days, the 6th Sense Divine Shakey Worm will definitely help you get a few extra bites and put...
The 6th Sense Quake Lipless Crankbait has an action unlike most typical lipless crankbaits on the market. Utilizing a duel flat back design, it has two flat spots that grab more water and...
Pitching and flipping has a new go-to bait. The Missile Baits D Bomb is a bulky 4" creature bait with a unique, ribbed body designed to displace lots of water, resulting in...
Designed to dive 4-5ft deeper than the standard Series 5, the Strike King Pro Model 5XD Crankbait features a newly designed bill that allows it to get down to depths...
