Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic...
One of the finest A-Rigs on the market! 200 LB head swivel and 75 LB bait swivels. Easy quick change snap swivels and reusable rig tube to keep your bait...
A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange 110mm Jerkbaits deliver a deadly twitch-driven action bait-hungry fish won’t be able to resist. Engineered with...
The Zoom Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm with the same tremendous action. Designed for catching big bass, it provides anglers a...
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass...
Designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Cleanup Craw was crafted to be Jacob’s dream craw bait. The perfect size, shape,...
Unlike any other blade bait on the market, the Jackall Keeburn Blade Bait is comprised of a unique mixture of metal and circuit board material that results in an amplified...
Built with a large profile for provoking big bites, the Strike King Magnum Rage Bug delivers all of the structure-ready features as the original – now in an upsized package that will push...
Delivering a big-time profile perfect for fishing ledges and targeting bigger bites, the Strike King KVD Perfect Plastic 10” Bullworm features a super-sized finesse worm design complete with a beveled...
