One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special Owner...
All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail and in a downsized package. You can fish it like its predecessor, with a...
Reinforced with Berkley’s Powerbait scent that makes fish hold on 18x longer, the Berkley Powerbait Bottom Hopper Worm is crafted with pro-designed features to produce the most action and get...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
Lipless crankbaits are well known and justly famous for their ability to cover a lot of water quickly and to produce fish. Rattletrap is one the best known lipless crankbaits. Loud, flashy...
Carefully engineered to reach a preset depth and stay in the “strike zone” longer than any other crankbait on the market, the Rapala DT Series Crankbaits DT6 delivers a proven action that...
KVD Perfect Plastics by Strike King® are simply the BEST soft plastic lures on the market, in our humble opinion! Their exclusive blend of ingredients makes them the softest, saltiest...
The Zoom Bait Company’s U-Tail Worm may be the most universally beloved soft plastic worm on the planet, responsible for many novices’ first fish and high-level tournament wins alike. There...
Whether its shallow grass, shoreline brush, laydown logs, or deep hydrilla you’re targeting, the 6th Sense Stroker Craw is designed to be your go-to craw style bait when you are...
