PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
Offering a more subtle action than the original Rage Craw, the new Strike King Rage DB Craw is perfect for colder water temperatures or when bass just aren’t looking for a fast...
Built to create a loud disturbance and trigger aggressive reaction strikes, the Switchblade Tungsten Bladed Jig delivers cutting-edge performance that will put more lunkers in your livewell. It features a...
The 6th Sense Divine Scrape Grass Jigs feature a thicker 5/0 siwash braid-style hook attached to a heavier head, allowing you the ability to flip in & out of that thick grass when equipped with...
The SPRO KGB Chad Shad 180 Glide Bait offers anglers the power and versatility to target trophy-class bass with extreme efficiency and precision. After endless rounds of testing and design,...
The pencil popper that other companies are still trying to copy, the Evergreen Shower Blows is one of the best kept secrets in professional bass fishing. Whether you like a spitting, bubbling...
Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, to create a unique...
The Buckeye Football Jig is built with a unique flat-head design that enables it to stand up when moving along the bottom. This innovative design helps create the illusion of...
Granting anglers the ability to more effectively target deep-dwelling bass with their live sonar units, the Bill Lewis Scope-Stik 120SK delivers impressive multidirectional action in a sinking platform. Constructed with...
