Perfect for delivering your favorite soft plastic trailers to vegetation-choked bass dens, the Team Ark Elite Z-Swimmer Swim Jigs puts premium performance on the end of your line. The head...
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...
Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strike zone to give anglers the control to ‘switch’ or react to the fish and structure by...
Legendary professional bass angler, Kevin VanDam, spent a considerable amount of time designing and fine-tuning the original HC Square Bill. The all-new Strike King KVD 1.5 Hard Knock utilizes the...
Storm Chug Bugs have been a favorite for many topwater fishermen for years and no wonder, with their proven fish-catching ability and versatility. These big popper baits can be twitched and...
Lake Fork Tackle has improved the popular French Fry lure with their 4" Ring Fry. The Ring Fry's extra large tapered; ringed body conceals air pockets that create a natural...
Designed by legendary angler and TV personality, Larry Dahlberg, the River2Sea Whopper Plopper delivers a sputtering topwater disruption that is begging to be crushed. Well-known for its ability to catch, Dahlberg and...
The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Yamamoto D-Shad provides added advantage of molded-in-weight. Consider those...
Lipless crankbaits are well known and justly famous for their ability to cover a lot of water quickly and to produce fish. Rattletrap is one the best known lipless crankbaits. Loud, flashy...
