One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or Texas-rigged,...
**3/4oz is being discontinued by manufacture** Combining an ear bursting acoustic with exacting detail, the Booyah Hard Knocker gives anglers the ability to trigger ferocious reaction strikes throughout the water column. Internally,...
**Delivering attitude with an action to match, the Rapala Balsa Xtreme BX Brat Squarebill Crankbait 3 provides an animated movement and a rugged construction that stands up to big, hard-fighting...
Made for better hook penetration with fluorocarbon lines, the Strike King Hack Attack Fluorocarbon Flipping Jig is perfect for those times when you need the added stealth of fluorocarbon and a smaller...
The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of...
The BOOYAH Buzz makes a ton of racket running across the surface. It planes to the top quick and features a clacker for added sound attraction. The Booyah clacker really...
Designed to burn through heavy cover and rip through grass with increased efficiency, the 6th Sense Swank 66X Crankbait allows you to cover water with a new and completely unique presentation. Built...
Expanding the range of exceptionally popular Rage Tail Series plastics, the Strike King Midsize Rage Bug provides anglers with an intermediate profile that is perfect when the fish want something just a...
A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column...
