Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their...
With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragged slowly across the...
Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be...
 The Divine Swimbait is available in FOUR versions: Divine Swimbait 2.7 Series: (2.7"-10/pk) The smallest of the Divine Swimbait series, the 2.7 series have the same design with tighter and faster swimming...
Professional angler and Bassmasters Classic Champion, Cliff Pace, has made living with a football jig in his hand. So it should come as no surprise that the V & M Cliff...
The creature bait that started it all, the Zoom Brush Hog. It’ll hold a big hook but you can vary the weight to keep it slowly fluttering through the strike...
The Strike King Series 6 XD Crankbait was designed and tested for over a year with 5-time BASS Angler-of-the-Year Kevin VanDam before he unveiled a prototype and used it to produce some...
The Zako Swimbait is the number vibrating jig trailer on the market for good reason. Measuring in at 4 inches long, the Zako’s segmented design and natural profile makes it...
Introducing the all new J-Proz series "J-Bug" designed by 2 time Bassmaster Elite Champion Jacob Powroznik. Designed specifically for flipping and pitching to isolated and heavy cover with pinpoint accuracy....
