The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very...
The Yumbrella Flash Mob Jr. is a compact, flashy, finesse-style umbrella rig equipped with four spinnerbait blades to help it further simulate a small school of baitfish. The little brother...
Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it...
The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very...
The Ribbontail worm is your basic curlytail with a difference. The curl is longer than most, providing more swimming action in motion that other similar worms, and the solid body...
The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain...
The Yumbrella Flash Mob features four willow leaf blades extending from the outer wire arms for additional flash and fish attraction. All five stainless steel Super Wire arms provide unmatched...
Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for flipping, pitching and...
When you absolutely have to get a bite, the Yum Finesse Worm will put fish in the boat. Featuring a slender body with a bulbous tail, it produces an exaggerated wiggling action...