Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent...
Introducing the all new J-Proz series "J-Bug" designed by 2 time Bassmaster Elite Champion Jacob Powroznik. Designed specifically for flipping and pitching to isolated and heavy cover with pinpoint accuracy....
Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no exception. The secret is...
Hot out of the molds and ready to pick apart structure, the Strike King Rage Bug was designed with the help of bass fishing legend, Denny Brauer. Made to be the ultimate...
Designed to fire fish up in the 3- to 5-foot range, the Strike King Hybrid Hunter Crankbait delivers an incredibly unique action capable of inciting vicious strikes wherever bass may...
The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very...
A true workhorse, the Zoom Z Craw delivers advanced versatility and universal attraction that works across a broad spectrum of techniques. Originally built for flipping, the Zoom Z Craw was quickly recognized as...
The Roboworm Straight Tail Worms have become a staple for finesse fishing, harkening back to the days of the 'hand poured' finesse worms so popular on the West Coast more...
Delivering a signature spunky action, the HogFarmer Baits Spunk Shad Swimbait is built to shimmy and shake unlike any other swimbait on the market. Molded with a unique pintail design,...
