Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 5 Crankbait is based on the balsa wood plug he used to dominate the 1993 Bassmaster Classic. Featuring a flat-sided mid-size profile...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
Reinforced with Berkley’s Powerbait scent that makes fish hold on 18x longer, the Berkley Powerbait Bottom Hopper Worm is crafted with pro-designed features to produce the most action and get...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
An exceptional pro-design by Bassmaster Classic Champion, Mike Iaconelli, the Berkley Powerbait Gilly Swimbait relies on Japanese influence in both design and technique to coax bass into biting, even in...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
