The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason...
Born from the Prodigy swimbait, the Echo incorporates a patent pending design that allows the angler to rig the soft plastic on a Hover Rig so the bait will actually...
Originally designed in Australia for targeting pelagic fish in saltwater environments, the Cast The OG Floater creates a massive bite-triggering bubble trail in a scaled-down size to show your freshwater gamefish...
Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, to create a unique...
The soft bait with the darting and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing to the predatory instincts of...
A favorite of touring pro and renowned bladed jig angler Brett Hite, the Z-Man Chatterbait Jack Hammer Baby Jack is a smaller version of the legendary Jack Hammer made for fishing in...
THE UNIT – DIVE DEEP. MOVE DIFFERENT. Introducing The Unit—a game-changing, jointed deep-diving crankbaitengineered to reach depths of 22–26 feet while delivering a wide, natural swimming motion that separates it...
FXR Boots are unisex made for both Men and Women. The sizes given are showing the men's size first then women's second. For example the size M8/W10 would be size...
The New Duke 55 - 3/8oz Version**: The smaller 3/8oz Duke offers a subtler approach while maintaining the high-quality features of its larger counterpart. Perfect for lighter presentations, it...
