Originally designed in Australia for targeting pelagic fish in saltwater environments, the Cast The OG Floater creates a massive bite-triggering bubble trail in a scaled-down size to show your freshwater gamefish...
The Divine Swimbait is available in FOUR versions: Divine Swimbait 2.7 Series: (2.7"-10/pk) The smallest of the Divine Swimbait series, the 2.7 series have the same design with tighter and faster swimming...
Born from the Prodigy swimbait, the Echo incorporates a patent pending design that allows the angler to rig the soft plastic on a Hover Rig so the bait will actually...
The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic...
The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason...
The Gen 2 is LOUD, portable, waterproof and rugged. Get crystal clear, distortion-free sound at up to 120dB that you can easily carry with one-hand. Pair any two Gen2 Turtlebox speakers together to enjoy True Left-Right Stereo Sound....
The New Duke 55 - 3/8oz Version**: The smaller 3/8oz Duke offers a subtler approach while maintaining the high-quality features of its larger counterpart. Perfect for lighter presentations, it...
Replacement feather treble hooks for all Yellow Magic Poppers. These hand tied feathers come on two sizes of Treble hook and can be secured to any bait using a split...
Introducing the Zoom Winged Fluke! This lure features a unique fluke design and a rolling action that mimics popular JDM baits. Perfect for use with forward facing sonar, it's expertly crafted to...
