The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is...
Developed by Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad style bait that needs to be in your tackle...
The brilliant team at Missile’s HQ delivers their take on one of the most productive bladed jig trailers roaming the water today with the Missile Baits Spunk Shad. The baitfish...
Made from Strike King’s legendary Perfect Plastic, the Strike King KVD Perfect Plastic Blade Minnow offers a thinned-out, lively baitfish profile that bass won’t be able to resist. Designed with an articulated...
Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it...
Unmatched in action and performance, the Z Man Razor Shadz deliver a perfectly sized baitfish imitation that will help you “slice” through the competition. A great complement to your favorite swim jig,...
4.2" - 5 Pack & 3.5" - 6 pack Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ--Z-Man's first specifically designed drop...
Redefining shad-imitating profiles, the Zoom Shimmer Shad is a revolutionary soft plastic that excels in a variety of situations, especially when traditional moving baits or baitfish imitators aren't producing. With...
Designed to be the ultimate minnow bait and tool for pairing with forward facing sonar, the Yamamoto Scope Shad offers a natural profile and action that is irresistible to bass....