Jazz up your favorite soft swimbait by pairing it with a Strike King® Tour Grade Belly Blade Jig Head. This pro-designed system is not your typical underspin setup at all,...
Haymaker is truly a one-of-a-kind design. The extra wide gap can accommodate any soft bait, for any presentation. The angled-up Super Needle Point fishes like a straight shank hook--in perfect...
Tested and perfected over the last two years, the Spro Rat Wakebait is the most lifelike rat imitation to ever hit the market. Perfectly sized, the Spro Rat Wakebait features a...
Outfitted with top-of-the-line components to give anglers quality they can depend on, the Shattered Glass Spinnerbait is equipped with a premium ball bearing swivel, as well as, a high quality...
Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, to create a unique...
A favorite among tournament anglers, Berkley PowerBait The General Soft Bait is durable enough to catch multiple fish on a single bait. The General features a classic worm profile with...
Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge...
The product of collaboration between Strike King and tournament fishing legend, Kevin VanDam, the Strike King KVD Toad Buzz Buzzbait generates a prominent, topwater disruption that was built to draw explosive strikes....
Built to move and seduce fish into biting, the Missile Baits Quiver Worm is an innovative take on the paddle tail worm and gives anglers a new look that works...
