Developed by Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad style bait that needs to be in your tackle...
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice...
These little Finesse Worms from Zoom are just the thing when the bite gets a tough or you're fishing clear or pressured water. The Finesse Worm is a small version...
Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is...
The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incredibly lifelike, the Yo-Zuri Rattl’n Vibe Lipless Crankbait features a finely detailed scaling,...
The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is...
"The Hangover," developed by swimbait specialist Ben Milliken, is the culmination of expert craftsmanship and advanced fishing technology. At 6.25 inches, this swimbait features a trio of internal weight systems...
Featuring a spinner blade attached to a non-moveable weight on the hook shank, the Owner Flashy Swimmer delivers added flash and fish attraction to your favorite soft swimbait, fluke or other swimming...
A spiced-up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two hard pounding appendages. As versatile as it is...
