A game-changing soft swimbait designed in collaboration with pro angler Chris Zaldain, the Bass Mafia Daingerous Loaded Swimbait 6" is engineered to dominate open waters and trigger strikes, especially around...
Designed by decorated professional bass angler, Mark Rose, the Strike King Mark Rose Lil Ledge Spoon is a must have addition to any vertical jigger’s tackle box. This lure was...
DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
DESCRIPTION Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the...
Designed by Bass Pro Tour angler and flipping expert, Cliff Pace, the V&M Pacemaker HD Series Jig offers unmatched, pull your truck out of a ditch power that is made for...
The 6th Sense Speed Wake Wakebait is the ultimate topwater presentation to mimic a fleeing bluegill or baitfish at high speeds. Built specifically for fishing fast, the 6th Sense Speed Wake...
Now available in a hi-vis white coloring, the Yo-Zuri Superbraid White Line offers all the same exceptional qualities anglers have come to rely on, in an easy-to-see colorway that is...
The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very...
Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n...
