Built to the specifications of 6th Sense’s prostaff, the 6th Sense Provoke 106DD allows anglers to utilize the erratic nature of the 106-series at a slightly deeper depth. Fitted with a precisely...
Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers on the side and...
The Buckeye Football Mop Jig has taken Buckeye Lures' already successful football jighead design and tied on living rubber coupled with silicone to create another way to fish the living...
A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column...
The 6th Sense Jugular Hybrid Offset Worm Hook was designed for the versatility of being used in several soft plastic applications. The JUGULAR's outward hookpoint allows for the penetration capabilities to bury the barb...
**Delivering attitude with an action to match, the Rapala Balsa Xtreme BX Brat Squarebill Crankbait 3 provides an animated movement and a rugged construction that stands up to big, hard-fighting...
One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or Texas-rigged,...
Legendary professional bass angler, Kevin VanDam, spent a considerable amount of time designing and fine-tuning the original HC Square Bill. The all-new Strike King KVD 1.5 Hard Knock utilizes the...
