After two years of non-stop designing and testing with our 6th Sense Lure Lab Team & Pro Staff Ambassador Josh Jones, we are proud to introduce the Divine Umbrella Rig Series....
The V&M Wild Thang series is all about “wild” action, which is why the V&M Wild Thang Craw is designed with fluttering J-shaped claws that provide a lethal thumping action. Along the...
Designed with heavy line and big baits in mind, the Owner Jungle Wide Gap Hook offers anglers one of the strongest bass fishing hooks on the market. Featuring a 4X-Strong Zo-Wire construction,...
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...
The new Strike King Squadron Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are some of the finest swimbait heads on the market today. They work...
Your success as an angler depends on the tactical decisions you make long before you get to the water. You need every advantage possible to compete with the serious anglers...
Equipped with a super-sharp, premium Gamakatsu hook, the Santone M Series Flipping Jig was designed by Bassmaster Elite Series veteran, Matt Herren. It features a unique, chip-resistant, powder-coated head design...
An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed in conjunction with Elite Series pro, Mark Daniel Jr to trigger bass holding in the...
A perfect pairing for you oversized soft plastics, the HogFarmer Baits Magnum Shakey Heads provide plus-sized performance that puts kicker fish in the livewell. Designed with a football-shaped head, the HogFarmer Baits...