Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 5 Crankbait is based on the balsa wood plug he used to dominate the 1993 Bassmaster Classic. Featuring a flat-sided mid-size profile...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
Built with all of the strength and abrasion resistance as the original, the Berkley Trilene Big Game in Clear offers more versatility and allows anglers to go after big fish in a...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
200 Yard Spools The engineers at Berkley have worked hard to develop a superior fluorocarbon and the Trilene 100% Fluorocarbon Line Clear is the result. Through extensive research and tests,...
A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column...
Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strike zone to give anglers the control to ‘switch’ or react to the fish and structure by...
