PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
Designed to be a versatile soft plastic crawfish imitator for a variety of rigging applications, the Berkley PowerBait MaxScent Crud Craw is infused with Berkley's exclusive MaxScent technology that produces a bass-attracting...
Featuring a wide-bodied shape that mimics bluegill, sunfish, and large baitfish, the Berkley Powerbait Maxscent Flux Gill Creature Bait expands your soft bait arsenal with a large profile that appears clearly on...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...
Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, to create a unique...
Designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Cleanup Craw was crafted to be Jacob’s dream craw bait. The perfect size, shape,...
A soft plastic creature designed to have the same profile as a bluegill, the Deps Bull Flat Creature Bait features a unique spiraling action on fall that perfectly imitates a dying...
A soft plastic creature designed to have the same profile as a bluegill, the Deps Bull Flat Creature Bait features a unique spiraling action on fall that perfectly imitates a dying panfish....
A soft plastic creature designed to have the same profile as a bluegill, the Deps Bull Flat Creature Bait features a unique spiraling action on fall that perfectly imitates a dying panfish....
