The 6th Sense Swank 77X Crankbait takes power cranking to the next level with a look, sound, and action that is all its own. Able to burn through heavy vegetation and rip...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 5 Biggun Crankbait creates the most flash out of any Berkley hard bait and is based on the balsa wood plug that...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 5 Crankbait is based on the balsa wood plug he used to dominate the 1993 Bassmaster Classic. Featuring a flat-sided mid-size profile...
DESCRIPTION Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the...
A deadly option when the fish are keyed in on large forage, the Berkley Squarebull 7.5 Crankbait features a muscular build, big-bodied profile, and aggressive action that’s made to dive into shallow...
Filling a gap in their crankin’ lineup, the Bill Lewis ATV Squarebill was carefully designed with extensive input from the Bill Lewis pro staff to be a do anything, go...
Engineered with input from some of the top pros in the industry, the Bill Lewis ATV Squarebill 1.5 Crankbait is built to conquer nearly any type of cover. It features...
Built to crawl through heavy cover and produce big bites, the Bill Lewis ATV Squarebill 2.5 Crankbait offers a big profile and aggressive action that catches scale-busting bass. Outfitted with...
Blending the tonal temptation of the Rat-L-Trap with the shallow water presence of a squarebill, the Bill Lewis Echo 1.75 Squarebill Crankbaits take Bill Lewis’ legendary line of hard baits a step...
