Developed by Major League Fishing pro Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad-style bait that needs to be in your tackle box at all times....
The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is...
Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators won t be able...
The Ozzie, named after Ben Milliken’s son, is a must-have soft plastic designed for versatility. The Ozzie’s smooth side-to-side oscillation, and responsive action come alive with quick twitches or light...
The brilliant team at Missile’s HQ delivers their take on one of the most productive bladed jig trailers roaming the water today with the Missile Baits Spunk Shad. The baitfish...
Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it...
Made from Strike King’s legendary Perfect Plastic, the Strike King KVD Perfect Plastic Blade Minnow offers a thinned-out, lively baitfish profile that bass won’t be able to resist. Designed with an articulated...
Designed with a thick and tall body section to resemble bluegill and shad-based forage, the 6th Sense Clobber Minnow features a unique split-belly construction that allows it to collapse easily for a...
One of the go-to baits utilized by Kyoya Fujita during his first-place finish at the 2024 Bassmaster Elite Series at Toledo Bend, the Jackall Driftfry 4.0 pairs perfectly with the hover-strolling technique...
