Co-designed with renowned angler, Ben Milliken, the 6th Sense Draw Glidebait is built from tail-to-nose to do one thing – catch giants. The culmination of 3 years’ worth of research...
Featuring the same great features as the original Rage Craw, the Strike King Rage Tail Ned Craw has been downsized to fit your favorite Ned Jigs. Unique in its...
Filling a gap in their crankin’ lineup, the Bill Lewis ATV Squarebill was carefully designed with extensive input from the Bill Lewis pro staff to be a do anything, go...
Designed to out-perform other poppers on the market, the Rapala X-Rap Pop features a specially designed thin-cut cupped mouth that pops, spits and bulges just like a shad on the surface. It...
Sometimes in bass fishing less is more and that’s exactly where the tasty Rapala Crush City Ned BLT comes into play. Designed in conjunction with Rapala and Major League Fishing...
The Outkast pro swim jig that has been a staple for fishermen across the country is now ready to tackle the thick stuff. Introducing the new Heavy Cover version of the...
Due to popular demand from tournament anglers, the Jackall MC60 Crankbait MR is back in production and better than ever. Similar to old hand carved wooden crankbaits, the Jackall MC60...
The Fat Papa SB was designed by MLF Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it has the durability of a plastic bait....
Featuring Rapala's revolutionary Scatter Rap technology, the Rapala Scatter Rap cruises through the water in a frantic and evasive pattern that gets bass salivating. With the addition of the new Scatter Rap...
