If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the...
Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is...
Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit...
The Zoom Brush Hogs are the most popular of the new generation of 'creature baits' on the market today. They've been responsible for winning a lot of money in tournaments...
The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This monster...
Fishing the floating worm technique is a fun and effective way to catch post spawn fish or bass suspended in brush or other cover. The Zoom Trick Worm works wonders...
Lipless crankbaits are well known and justly famous for their ability to cover a lot of water quickly and to produce fish. Rattletrap is one the best known lipless...
Performance tested and tournament proven by pro angler Chris McCall and lure designer Brian Branum on Lakes Sam Rayburn and Toledo Bend, the Santone Chris McCall Rayburn Swim Jig was...
Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their...
