Over two years in development, the Megabass Sonicside Crankbait was created to fix all of the problems previously associated with flat-sided crankbaits. Delivering unrivaled casting distance and stability at high...
The Shad Shape Worm is everything a dropshot worm should be. Serving up an incredible baitfish presentation, this 3.75” worm is the ultimate baitfish replicant when applied on a dropshot....
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 5 Biggun Crankbait creates the most flash out of any Berkley hard bait and is based on the balsa wood plug that...
Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’s new Maxscent formula, the Berkley Powerbait Maxscent The...
The Buckeye Lures Mop Jig is made with hand tied heavy living rubber. The Mop Jig has an elongated skirt giving it a more "mop" like profile. The head design...
3.0” – 8/pk A finesse swimbait specifically designed for ‘drop swimming’ on a drop-shot rig, the 6th Sense Party Minnow was brought to life in collaboration with pro angler Cory Johnston of...
The product of collaboration between Strike King and tournament fishing legend, Kevin VanDam, the Strike King KVD Toad Buzz Buzzbait generates a prominent, topwater disruption that was built to draw explosive strikes....
Introducing the Missile Baits Craw Father. Designed by Elite Series angler and Missile Baits owner, John Crews, it is a compact craw with a ton of action in the claws....
The most complete heavy-duty swimjig available on the market, the Gorilla Swimjig is the result of months of design work, color experimentation, and search for the best possible hook. The...
