A Berkley best seller for almost 20 years, the Berkley 10" Power Worms offer a natural presentation for all fishing conditions. The classic ribbon-tail design of the Berkley 10" Power...
A game-changing soft swimbait designed in collaboration with pro angler Chris Zaldain, the Bass Mafia Daingerous Loaded Swimbait 6" is engineered to dominate open waters and trigger strikes, especially around...
The Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially designed sound chamber. The sound chamber actually intensifies...
The Roboworm Alive Shad is one of Roboworm's most effective finesse baits. Its "hand poured" style shad-shaped body is super sensitive and supple, creating a realistic and enticing action. Roboworm...
DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Designed by Bass Pro Tour angler and flipping expert, Cliff Pace, the V&M Pacemaker HD Series Jig offers unmatched, pull your truck out of a ditch power that is made for...
Deep Diver - 4-8 Feet Weight - 1/2oz Size- 97MM The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and...
Designed by Elite Series pro and swim jig expert, Bryan Schmitt, the Hayabusa Lil’ Schmitty Swim Jig is a finesse style swim jig that is designed to cover miles of...
The Buckeye Football Mop Jig has taken Buckeye Lures' already successful football jighead design and tied on living rubber coupled with silicone to create another way to fish the living...
