Designed to burn through heavy cover and rip through grass with increased efficiency, the 6th Sense Swank 66X Crankbait allows you to cover water with a new and completely unique presentation. Built...
A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column...
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...
Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strike zone to give anglers the control to ‘switch’ or react to the fish and structure by...
Perfect for delivering your favorite soft plastic trailers to vegetation-choked bass dens, the Team Ark Elite Z-Swimmer Swim Jigs puts premium performance on the end of your line. The head...
Legendary professional bass angler, Kevin VanDam, spent a considerable amount of time designing and fine-tuning the original HC Square Bill. The all-new Strike King KVD 1.5 Hard Knock utilizes the...
The 6th Sense Speed Glide 100 Swimbait was designed to be an all-purpose baitfish imitation. The natural action of the Speed Glide resembles a fleeing baitfish in distress and it can be retrieved in...
Lake Fork Tackle has improved the popular French Fry lure with their 4" Ring Fry. The Ring Fry's extra large tapered; ringed body conceals air pockets that create a natural...
Storm Chug Bugs have been a favorite for many topwater fishermen for years and no wonder, with their proven fish-catching ability and versatility. These big popper baits can be twitched and...
