Designed to crash though thick shallow cover, rip through grass, or be burned through open water, the 6th Sense Crush Squarebill 100X Crankbait provides a big-bodied profile that’s ideal when you need...
Designed and tested by Bass Pro Tour angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t be...
Designed by 2016 BASS Elite Series Angler of the Year, Gerald Swindle, the Buckeye Lures G-Man Ballin’ Out Jig was Swindle’s go-to jig in 2016, helping him be the most...
Description The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish catching design. Rugged line ties...
The all-new Yama Craw™ fills a void not only in the Yamamoto lineup, but in the entire fishing industry as well. The most impactful attribute of the Yama Craw, and...
Designed to fire fish up in the 3- to 5-foot range, the Strike King Hybrid Hunter Crankbait delivers an incredibly unique action capable of inciting vicious strikes wherever bass may...
An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed in conjunction with Elite Series pro, Mark Daniel Jr to trigger bass holding in the...
Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish...
If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret...