Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successful design of the original Sweet Beaver, one of the winningest and most...
This stickbait is extremely versatile, super soft, yet durable enough to last for multiple fish. Every detail has been carefully labored over to ensure the highest performance, from the balance...
The 4" Senko is a staple in the fishing world and it's now available in bulk packs of 50 or 100 in our most popular colors. The original soft-plastic stick...
The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and...
The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that’ll tempt the biggest bass in the lake. It features segmented rings that trap...
The DT® (Dives-To) series, introduced in 2003, was designed to dive faster and stay in the strike zone longer than any other crankbait on the market. A claim we can...
The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick...
Delivering the perfect combination of profile and action, the Googan Baits Bandito Bug Craw will produce bites and put fish in the boat 365 days a year. Molded with a...
All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a swoop and glide motion, or...
