An iconic design that has been catching trophy fish for decades, the Berkley Magic Swimmer Freshwater Swimbait delivers an incredible action and is available is custom colors that were selected...
Adept at generating fast, tight chopping action with successive twitches of the rod tip or quick turns of the handle, the Berkley Powerbait Chop Block Glide Bait features a tall, broad profile...
Taking shallow water swimbait fishing to a new level, the Berkley Powerbait CullShad Swimbait combines big profile drawing power with Berkley’s proprietary Honeycomb Technology to increase durability without sacrificing action. Featuring a...
Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while...
Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strike zone to give anglers the control to ‘switch’ or react to the fish and structure by...
Combining the large profile and drawing power of the original belly-rigged Berkley PowerBait CullShad Swimbait, the Berkley PowerBait Unrigged CullShad Swimbait provides a blank canvas for anglers to tailor their...
