A spiced-up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two hard pounding appendages. As versatile as it is...
Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their...
The Strike King Rage 10' Thumper Worm is great for fishing areas with big bass, especially in the summertime. It's designed to have an increased 'flicker' action as it falls...
If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret...
The Rage Tail series continues with the introduction of the Strike King Rage Tail Grub. Each Rage Tail Grub has a unique and exclusive tail design and is engineered like...
The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and...
A west coast style worm shape expanding Strike King's lineup of Open Pour Technology (OPT) soft baits, the Strike King Filler Worm is made with an ultra-soft plastic that offers enhanced suppleness...
Delivering a tremendous action thanks to its super soft Perfect Plastic construction, the Strike King Perfect Plastic KVD Finesse Worm was designed with the help of 6-time Angler of the...
This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho's smooth beveled...
