Designed and tested by Bass Pro Tour angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t...
Expertly designed to enhance your live sonar experience, the Bill Lewis Scope-Stik 100FL will practically wave at you on your screen! Constructed with pronounced, flattened sides, this wider surface area...
Meticulously crafted to maximize detection on live sonar units, the Bill Lewis Scope-Stik 120FL was developed with extensive input from some of the top touring pros on the water! Constructed...
Granting anglers the ability to more effectively target deep-dwelling bass with their live sonar units, the Bill Lewis Scope-Stik 120SK delivers impressive multidirectional action in a sinking platform. Constructed with...
The best way to bring the action underwater directly to your graph’s screen, the Bill Lewis Scope-Stik 120SP is built on decades of results to change the way you fish...
An innovative solution to targeting bass holding on deep structure, the Bill Lewis Scope-Stik 120SP plunges further than many other ripbaits available today. Constructed with pronounced, flattened sides, this wider...
Handcrafted by the legendary Bassmaster Classic Champion Cliff Pace, the Black Label Tackle Cliff Pace 1.5 Squarebill Balsa Crankbait is the perfect all-around, day-in-day-out fish catching size. From the initial...
**3/4oz is being discontinued by manufacture** Combining an ear bursting acoustic with exacting detail, the Booyah Hard Knocker gives anglers the ability to trigger ferocious reaction strikes throughout the water column. Internally,...
The perfect blend of cutting-edge design, decoration, and advanced acoustics, the Booyah One Knocker takes quality and effectiveness to the next level. Setting itself apart from the crowd, the Booyah One Knocker...