The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet...
Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts...
A totally unique jerkbait that is made to stop on a dime, the Rapala RipStop 12 Jerkbait maximizes time in the strike zone to trigger more bites. Built with a...
The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly...
When Rapala was creating the Shad Rap Series, they wanted a crankbait that would closely resemble baitfish the world over, offer an incredible action and cast like a bullet. Now...
Constructed from premium balsa wood, the Rapala Shallow Shad Rap 7 Crankbait combines Rapala’s proven Shad Rap profile with a precisely engineered “L” shaped lip. Perfect for working through skinny...
Living in the shadow world between life and death, the Rapala Shadow Rap combines both the vertical and horizontal struggles that a minnow exhibits when its life hangs in the balance. Sculpted...
Combining Rapala’s proven Shad Rap profile with a precisely engineered “L” shaped lip, the Rapala Shallow Shad Rap 5 Crankbait is perfect for working through skinny water. Its shallow running...
Designed with Rapala’s exclusive V-Rap body, the Rapala Skitter V delivers a bite-triggering topwater walking action that will keep your cull tags busy. Built with a precise rear weighting, the Rapala Skitter...
