When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that bass crave. Measuring 5-inches in...
Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for flipping, pitching and...
The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very...
The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very...
Designed in collaboration with 2022 Bassmaster Classic Champion, Jason Christie, the Yum FF Sonar Jig Head is built to pair perfectly with the Yum FF Sonar Minnow to create a flawless presentation...
Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it...
When you absolutely have to get a bite, the Yum Finesse Worm will put fish in the boat. Featuring a slender body with a bulbous tail, it produces an exaggerated wiggling action...
The new YUM Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass -- curly legs that create motion and a long curly...
The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain...
