Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 7 Crankbait is based on the balsa wood plug that helped him win the 1993 Bassmaster Classic. Featuring a...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 9 Crankbait is built with a weight bill to dive down to depth quickly and is based on the balsa wood plug...
**2024 ICAST Release** With a head design that features a lower center of gravity and ballast like weighting, the Berkley Fusion19 Hybrid Jigheads deliver proper balance and orientation of your...
The Minnow is probably the most versatile shape in the entire range. Simply because it imitates the baitfish which is the favourite food of all predators both in freshwater and...
The smallest model in Berkley’s next-generation lipless crankbait, the Berkley Jack 6 Lipless Crankbait features a sharp knife blade design and innovative tungsten weighting for a deadly combination of casting...
Featuring a sharp knife blade design and innovative tungsten weighting system, the Berkley Jack 7 Lipless Crankbait is the mid-size model in Berkley’s next-generation line-up of lipless crankbaits ideal for...
Providing professional grade performance that won’t empty your wallet, the Berkley Jordan Lee X5 Braided Line Flame Green offers anglers a quality line that stands head and shoulders above the...
Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley® x9 takes it to another level by adding an additional strand making...
DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...