**Expected release date 12/1/2024** Designed to enhance finesse techniques through ultra-realistic design, action, and colors, the Berkley PowerBait Drip Minnow features a “drip” shaped tail for subtle action when twitching...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while...
Featuring an innovative head-to-blade connection to eliminate blade breakoffs, the Berkley Powerbait Slobberknocker Bladed Jig offers superior durability and creates an enticing bass-tuned sound profile as the design allows for ample blade...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
Designed in collaboration with expert frog angler and 2022 MLF Redcrest Champion Bobby Lane, the Berkley Swamp Lord Frog was created to be the last hollow-body frog that any...
200 Yard Spools The engineers at Berkley have worked hard to develop a superior fluorocarbon and the Trilene 100% Fluorocarbon Line Clear is the result. Through extensive research and tests,...
Now even tougher and more flexible than ever before, the improved Berkley Trilene XT Monofilament Line Clear is designed for fishing in the roughest fishing conditions you can find -...
