The most complete heavy-duty swimjig available on the market, the Gorilla Swimjig is the result of months of design work, color experimentation, and search for the best possible hook. The...
Beast Coast's Miyagi Swimmer is designed to be one of most versatile baitfish imitators on the market. Pedal-powered pouring pots assist with the hand pouring process, allowing for lifelike non-linear...
Designed to be the ultimate compact flipping and pitching jig, the Beast Coast Tungsten Lil’ Magnum Jig is the only tungsten jig with a custom recessed micro vertical line tie that is...
Molded from 97% pure, never recycle tungsten, the Beast Coast Tungsten Max Feel Football Jig was built to be a deep dragging beast. The incredible sensitivity of the tungsten material is perfect...
The BN1116C-7 was built with the serious trout angler in mind. Constructed with a lanyard, the angler can attach it to a belt or buckle and keep it close for...
An all-around workhorse, the Berkley Bad Shad 07 Crankbait delivers the detail needed to catch fish in clear water and the action necessary to attract bass in muddied conditions. Designed with a...
Built with all of the strength and abrasion resistance as the original, the Berkley Trilene Big Game in Clear offers more versatility and allows anglers to go after big fish in a...
DESCRIPTION Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the...
 Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 7 Crankbait is based on the balsa wood plug that helped him win the 1993 Bassmaster Classic. Featuring a...